Memorable Moments, Boosted

instax™ supported various TEDx events in Vienna as a branding and guest activation tool. Around 750+ attendees received a personalized instax™ photo during check-in, printed on-site with the instax mini Link 3™ smartphone printer. Using instax Biz™, a customized TEDx-themed template was applied to each print, including the attendee's name. The instax™ photo was used as a name badge attached to a lanyard and worn throughout the event, while also serving as a personal keepsake. This activation enhanced the check-in experience, encouraged interaction between guests and strengthened TEDx’s visual and inclusive brand identity.

Over the past two years, instax™ has been successfully present at four MediaMarkt store openings held across four Spanish cities. In each opening more than 400 SQUARE photos were taken, surpassing a total of 1,600 photos around Spain. instax™ participated by taking amusing photos of the attendees with the help of instax Biz™ and their customizable templates. They used two different templates; one for the pre-opening of the stores and the other one with their logo and a QR code that invited every attendee on the inauguration day to participate in a giveaway. With this activation MediaMarkt managed to include their clients and strengthen their relationship with them.

Home is the biggest Real Estate company in Denmark with more than 900 employees. The Home Real Estate agents received a branded instax SQUARE Link™ printer to create custom branded instax™ pictures using the instax Biz™ app every time they show a house or apartment to a potential buyer.

The Open Beatz Festival is a three-day open-air music festival specialized in electronic dance music. The festival takes place in the south of Germany and was attended by 30,000 visitors in 2024.The rum brand Don Papa attended this event and hosted its own music stage. They used the instax Biz™ app to capture the most beautiful moments of the visitors on custom branded instax™ prints. With this activation Don Papa was able to increase their brand awareness and overall customer engagement.

JCDecaux, a multinational company focused on outdoor advertising, hosted a 4 hour-event "The Future is Noohw" in Lisbon to celebrate and promote its products gathering approx. 300 customers (B2B), including media, advertising and event agencies. They used instax Biz™ to improve the customer experience. A special instax Biz™ template was created (WIDE and SQUARE format) featuring both brands, the event claim and a QR code leading to the instax Biz™ dedicated website. With this activation JCDecaux offered the attendees a photo to remember and moments of joy.

Samsung Belgium used the instax Biz™ app at their booth at the ASFALT festival. Customers could try out the instax Biz™ app on the new Samsung Galaxy Z Flip 6 phone and print via the instax mini Link 3™ printer. More than 1000 prints were printed. This activation led to great customer experience and overall engagement.

Cosmopolitan Paris, a very famous lifestyle magazine, organized a special event called Cosmopolitan Sleepover. About 200 visitors, mainly women, attended the event and enjoyed a variety of activities to have a fun time with instax™.

Like every year, The Coca Cola Company brought their fantastic music festival Coca Cola Music Experience to Madrid, Spain to close the summer. instax™ was part of the festival with a fun ball pool and handing out personalized photos to attendees. This time with two different templates of instax Biz™: One used in the queue of the ball pool to entertain the people while waiting and one used while people jumping in the ball pool. The QR code on the instax™ print invited to download the Coca Cola App.