don’t just take, give.™

300 million images are uploaded to the internet every single day. But photography isn’t just about taking. It’s also about giving.

Introducing instax’s little ‘generosity machines’. Colourful cameras and printers that allow you to give more of yourself, to give your creativity, your imagination, your point of view, your love, your thanks, or just give a friend something to hold onto.

What will you give?


Our Giving Story

Told from the point of view of our cameras, our new campaign is a celebration of generosity, and all the ways we’ve helped people give. From invitations to decorations, holiday snaps to memories you can hear as well, as hold.


Start your giving story

#Giveinstax #DontJustTakeGive