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Warning! Top-notch instant cameras known to boost happiness.
Ever wondered who’s behind the beautiful content you see on the instaxHQ Instagram and how we go about creating it? We caught up with Photographer and Stylist duo, Harriet Langsbury and Darcie Judson to find out how to shoot the perfect flat lay.
Darcie got into photography at school and was lucky enough to have an art teacher who really supported her talents. This led her to go to college and then university, where her passion for narrative-rich, beautiful imagery truly blossomed. She’s since been published in titles such as The Simple Things, Homes & Antiques and Vogue online. She’s a huge Taylor Swift fan, so her favourite camera is the SQ6 Taylor Swift edition!
Harriet started working in the fashion industry straight after school, working as a visual merchandiser and, later, fashion stylist. After gaining a love for content creation and editorial styling, she eventually moved towards a full-time career working as a freelance stylist for fashion and lifestyle brands. Harriet loves to travel and always keeps a scrapbook of her trips. She loves how easy the instax SHARE Printers are to use and it’s a great way of keeping hold of those memories.
Harriet: The most enjoyable part about shooting flat lays is it forces you to become more creative with your thinking. The easy part is putting a well-styled flat lay together with all its components, but the challenging part is then putting an inanimate object like an instax camera into it and the narrative still making sense. So, of course, when it does and everything comes together, it’s a real ‘YES!’ moment.
Darcie: They also make great content for brands because they’re relatable and not ‘try hard’. It’s a great asset for audience engagement, especially with a brand like instax, where the majority of its audience is made up of young people who like to see how a product they already love can be adapted into scenarios that inspire them.